We’ve already talked about the benefits of a good designer and the Elements of a Good Website. We also discussed Web design mistakes to avoid and What to Expect from a Good Web Designer. This week: How to Choose the Right Website Designer.
5. How to Choose the Right Website Designer
You will find that, when it comes to hiring a designer, it can seem that the options are endless. From part-time freelancers to corporate-world web design teams, you have your work cut out for you if you want to weed through all that’s available to find your right fit. How do you choose the right website designer for your business? Read on for some pointers:
Freelancer versus Design Company
Each option has its own pros and cons, and you will need to weigh these out to decide which is best for you. You may anticipate spending less money when you use a freelance designer; however, a design company is likely to deliver a more complete customer service and technical support package for the cost. Also, consider whether you prefer a more one-on-one approach (freelancer), or to have a team of professionals working on your project (design company).
The quickest and best way to find a good designer is to ask for recommendations. If people you trust, who you know are successful, refer you to a designer, then chances are you’ve found a talented and reliable professional to work with. You may also search the web for designers, and read customer reviews to gauge their reputation in the industry.
Your web designer of choice should have ample experience, and should be well established and time-tested. While getting a good design is extremely important, it is just as important that your designer sticks around long enough to provide you with the support you need. There can be no guarantee of this, but a designer with years of experience is a much safer bet than someone just out of the gate.
Any reputable designer will be able to provide you with a portfolio (or at least some examples of work done in the past). One of the best ways to see the work of a web designer is to check out the designer’s own personal or business website.
Design takes a certain amount of knowledge and technical skill, but a good designer must also have an artistic vision. When you interview web designers, consider what each one is bringing to the table. Is it just the technical ability to execute your website’s creation, or can they actually offer up creative ideas to strengthen and build on your branding and business goals?
Because each design project is unique, it is impossible to estimate exactly what you will have to spend before you’ve hashed out all of the details of what you want and need and received some estimates. However, most of your designer bids should be in the same ballpark, for the same job. An excessively high or low price in comparison with the rest indicates an unrealistic or inexperienced designer.
A lot of work goes into building your brand, and your business website is one of your most powerful branding tools. Don’t skimp when it comes to creating, growing, and strengthening your brand.