5 Things You Should Know Before You Hire a Web Designer - Part 2

5 Things You Should Know Before You Hire a Web Designer – Part 2

Choosing a Web Designer is no easy task and should’t be taken lightly. Before you make a decision, there are some things that you should consider.  Over the next few weeks we will cover those issues; Last week we talked about the Benefits of a Good Web Designer. This week: Elements of a Good Website.

2. Elements of a Good Website

A good website is one that attracts visitors, keeps them interested and engaged, inspires them to come back, and ultimately converts them into paying customers.  Here are the elements of a good website:


This is perhaps the most important element of web design.  Your website’s navigation features will enable your visitors to travel from one page to the next, find specific items of interest, and form associations within your content.  Without well-planned and executed navigation, you will lose website visitors and your valuable content could get completely overlooked without being read.  Navigation elements include primary/secondary navigation, menus, search bars, inbound links, and breadcrumbs, among other things.

Hierarchy of importance

A good website design will naturally guide the viewer’s eyes from what is most important to what is least important on the page, and in the right order.  This is done through the strategic use of fonts (including sizes, effects, and emphasis), spacing, graphics, and element placement.


This goes hand in hand with the previously mentioned web design elements.  Before you even begin to design a website, you must first outline (or “map” out) the website’s organisation (your designer will help you with this, but you must at least know what you want to do with your website).  Your website map should include every page of your website, as well as how visitors will get from each page to the other.

Design aesthetics

It goes without saying that your website should be pleasing to the eye.  Many different elements contribute to a design’s aesthetic value, including typography, graphics, colours, and layout.


Your business website should be created with your brand in mind.  It should be an extension of the message and feeling that you want to convey with your brand.  Therefore, an effective web design will incorporate your business brand logo, colours, tag line, and any other elements that will help people associate your website with your brand.

Next week: Web Design Mistakes to Avoid.

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