Your website speaks volumes to your peers, your customers, employees, and your competition. A recent survey showed that around 70% of the UK’s population now has access to an internet connection – that’s a big business opportunity you’ll be missing out on if you don’t have a web presence. Even if your website lists little more than your business name and address and opening hours, etc., maintaining a web presence could give you the edge over your competitors.
Why you need a website?
Believe it or not, your website will probably be the best tool you have for promoting your business. Your website will essentially become an online shop-window that is accessible to customers locally and all over the world. This means that, the better your website looks and the more up-to-date it is the better impression it will make on potential consumers.
Whether it’s four o’clock in the morning, a Bank Holiday or even Christmas day, the internet never closes – which means that your business is open all the time as well, and without any extra effort from you. This means that, if you have an online store for example, your customers will be able to choose when they want to buy from you, rather than limiting themselves to your business opening times. If your business is local, having a web presence will potentially open your business up to new markets outside your local area, giving people from across the country, or even the world, the chance to browse your products and services.
What does this mean for you?
You may be thinking: Yes, great, but I can’t afford a website. However, If you are just starting a business and on a tight budget, the costs of purchasing a website will be a lot cheaper than buying or renting premises in the long run; and with the added benefit of attracting business from further afield than a high-street based business would.
A website is virtually essential for any business nowadays. Many people will now search for a company on the Internet rather than look in the phone book, so having a good website is fast becoming an essential way to attract custom. Also, according to Ofcom, smartphone usage in the UK now stands at 58% with another 19% of the population owning a tablet device.
This means that, if you don’t have a website you are potentially missing out on potential customers. Can you really afford not to be on-line?
Not online yet – it’s not as expensive as you might think.